Testing an ad campaign or a mobile application across multiple locales is nearly impossible without the correct tools. Sure, you can call up a friend at a specific location and ask them to share their screen. But that only works if you have a lot of friends everywhere, tons of free time on your hands,…
For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Image source: https://dev.twitter.com/mopub/ui/mopub-dashboard Before we get down to your top 10 list we should probably say a little…
PMPs first started to gain popularity in 2011 and were heralded as the next big thing to hit the digital publishing industry. However, the almost simultaneous rise in popularity of programmatic ad buying forced most ad buyers to switch PMPs to the back burner. As result, premium brands started switching to programmatic ad buying and publishers…
Do you use public wi-fi? Open a hotspot? Or just install extensions? Pretty much everybody does, which makes maintaining the safety of VPNs and proxies a big issue. The internet is rife with articles about WPA-2 vulnerabilities, router hijacking, and dangerous peer-to-peer VPN networks but let me give you the tl;dr: If it’s free…
If you believe the hype then this is likely one of the last blog posts you’ll ever need. Podcasts are taking over and killing the written medium. This was a long time coming though. In 2006, Steve Jobs was one of the early believers in the media format. Now, 13 years later, we can confidently…
