So what is a private marketplace (PMP)?
Is PMPing for YOU?
PMP Life Challenges
- Keeping everybody happy — What happens when a number of direct advertisers are after the same audience? How do you make sure your audience is happy with the ads and load speeds?
- Fill rates — <b>How can you maintain a high enough fill rate for a PMP?</b> ROI — What is the criteria for the success of a PMP deployment? What are the initial costs and the upkeep? Will the additional revenue be worth it?
- Trust — Direct relationships between advertisers and publishers are great, but trust is hard to come by. Does the middleman currently supply this rare and valuable trust? <b>What would it cost you if you lost it (trust) and had to build it from scratch?</b>