There’s definitely a powerful allure to building up traffic to your website and having an ad network do all the work for you. But it goes beyond allure. There can be some significant advantages to selling your ad inventory directly to advertisers. Why would you want to start thinking about selling direct ad placements to…
What is ad inventory arbitrage? How is it different from traffic arbitrage and who benefits from it? Is it dying? And if so, what is killing the ad inventory arbitrage industry? But most importantly – how does all this influence you, the publisher. Most industries are based on a fairly simple equation – buy cheap…
If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty lucrative monetization options. On YouTube alone, users view approximately four billion videos per day. Extend the time scale to one month and the total amount of time spent watching videos is…
If you could choose a super power, what would it be? Mine would be to predict the future. If you’re an online publisher or blogger, just imagine the possibilities of being able to know what’s coming next. Actually, that’s one super power we can actually give you. Stop bowing. We’re no gods. We just want…
There’s no shortage of TLAs in the ad tech world and it seems a new one is coined every day. One of the latest trends in digital marketing is the CDP – Customer Data Platform. Promising a competitive edge in the ability to engage, surprise and delight the customer and increase operational effectiveness Customer data…
As streaming content replaces the traditional television experience, niche publishers producing long-form video content have an opportunity to access a lucrative market. What’s stopping them? Why shouldn’t it? And how can you get in on OTT advertising?
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