Video is one of the highest-priced types of ad inventory in 2020. There are plenty of reasons – from the growing prevalence of OTT devices and smart TVs, to the proven effectiveness of interactive in-game ads. Either way, advertisers are hungry for video ad inventory and plan to spend 64% of programmatic ad budgets this…
“Any fool can know. The point is to understand”. Albert Einstein coined this insightful phrase more than a century ago. Today it is still as valid. Even when it comes to online media publishers and their relationship with data. With more and more industries adopting AI and automation methodologies, data is becoming an increasingly valuable…
How much ad revenue do you lose every day to ad fraud? Odds are it’s more than you think. Ad fraud is on the rise and bad players are finding new and sneaky ways to rob advertisers and publishers of their money. To put it into perspective,ad fraud is expected to reach over $23 billion…
Monetization through affiliate networks isn’t going anywhere. In fact, it’s getting more popular. In 2020, the challenge is picking the ones your audience will love. How should you choose? And which networks should you look at first? Affiliate marketing, one of the most popular means of online content monetization, is a form of performance-based online…
Affiliate marketing success in 2020 requires a healthy appreciation for that ever-present chasm between expectations and reality. Too many affiliates hear the words “passive income” and get hung up on the “passive” part, thinking they’re setting up revenue streams that work like rainwater collectors — you might get a little more or less yield depending…
The travel industry is a massive source of digital ad spending, with an estimated 4.85 billion spent on digital advertising in 2015. The Priceline Group alone spent 1.8 billion of 2013’s 3.42 billion dollar travel ad spending. Travel writing– an exploding industry in itself, is a natural home for these travel industry ads. “Travel writing”…
