The travel industry is a massive source of digital ad spending, with an estimated 4.85 billion spent on digital advertising in 2015. The Priceline Group alone spent 1.8 billion of 2013’s 3.42 billion dollar travel ad spending. Travel writing– an exploding industry in itself, is a natural home for these travel industry ads. “Travel writing”…
In marketing, perspective is everything. To engage your audience, you have to understand their point of view. It’s true in the abstract sense, of how they conceptualize their business challenges and how they perceive your brand, and also true in the very literal sense of how your ads, messages, and other marketing materials display on…
Welcome to your graduation ceremony. You’re ready to move up from being a one trick pony and add more ad networks, exchanges, direct advertisers and ad tech providers to your monetization efforts. That’s the good. The bad is that you also need to manage all these new services, run reports, and optimize, optimize, optimize. This…
If you have dual monitors and frequently blabber on about CPC, CTR, ROI, CPM, or RPM when talking about your Google AdSense earnings, then you definitely have that day trader vibe going on. Thank goodness we’re in an era where being a geek finally is considered the new cool. So let’s take it a step…
There’s definitely a powerful allure to building up traffic to your website and having an ad network do all the work for you. But it goes beyond allure. There can be some significant advantages to selling your ad inventory directly to advertisers. Why would you want to start thinking about selling direct ad placements to…
What is ad inventory arbitrage? How is it different from traffic arbitrage and who benefits from it? Is it dying? And if so, what is killing the ad inventory arbitrage industry? But most importantly – how does all this influence you, the publisher. Most industries are based on a fairly simple equation – buy cheap…
