“Any fool can know. The point is to understand”. Albert Einstein coined this insightful phrase more than a century ago. Today it is still as valid. Even when it comes to online media publishers and their relationship with data. With more and more industries adopting AI and automation methodologies, data is becoming an increasingly valuable…
How much ad revenue do you lose every day to ad fraud? Odds are it’s more than you think. Ad fraud is on the rise and bad players are finding new and sneaky ways to rob advertisers and publishers of their money. To put it into perspective,ad fraud is expected to reach over $23 billion…
Monetization through affiliate networks isn’t going anywhere. In fact, it’s getting more popular. In 2020, the challenge is picking the ones your audience will love. How should you choose? And which networks should you look at first? Affiliate marketing, one of the most popular means of online content monetization, is a form of performance-based online…
