Monthly Archives: July 2019

Top 10 Customer Data Platforms

There’s no shortage of TLAs in the ad tech world and it seems a new one is coined every day. One of the latest trends in digital marketing is the CDP – Customer Data Platform. Promising a competitive edge in the ability to engage, surprise and delight the customer and increase operational effectiveness Customer data…

OTT Advertising for Niche Publishers: How to Get Started

As streaming content replaces the traditional television experience, niche publishers producing long-form video content have an opportunity to access a lucrative market. What’s stopping them? Why shouldn’t it? And how can you get in on OTT advertising?