Do you use public wi-fi? Open a hotspot? Or just install extensions? Pretty much everybody does, which makes maintaining the safety of VPNs and proxies a big issue. The internet is rife with articles about WPA-2 vulnerabilities, router hijacking, and dangerous peer-to-peer VPN networks but let me give you the tl;dr: If it’s free…
If you believe the hype then this is likely one of the last blog posts you’ll ever need. Podcasts are taking over and killing the written medium. This was a long time coming though. In 2006, Steve Jobs was one of the early believers in the media format. Now, 13 years later, we can confidently…
PMPs first started to gain popularity in 2011 and were heralded as the next big thing to hit the digital publishing industry. However, the almost simultaneous rise in popularity of programmatic ad buying forced most ad buyers to switch PMPs to the back burner. As result, premium brands started switching to programmatic ad buying and publishers…
For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Image source: https://dev.twitter.com/mopub/ui/mopub-dashboard Before we get down to your top 10 list we should probably say a little…
Testing an ad campaign or a mobile application across multiple locales is nearly impossible without the correct tools. Sure, you can call up a friend at a specific location and ask them to share their screen. But that only works if you have a lot of friends everywhere, tons of free time on your hands,…
Most people neglect to research the privacy features and reliability of the VPN service they choose, assuming the proxied connection and spoofed IP are secure enough. Sure, you might be able to get the job done with a free or even cheap VPN proxy service, but as the users of Hola discovered, there can be hidden costs. Costs a serious business simply cannot afford, like the ones where data leaks irreparable harm the business’ reputation.
As streaming content replaces the traditional television experience, niche publishers producing long-form video content have an opportunity to access a lucrative market. What’s stopping them? Why shouldn’t it? And how can you get in on OTT advertising?
There’s no shortage of TLAs in the ad tech world and it seems a new one is coined every day. One of the latest trends in digital marketing is the CDP – Customer Data Platform. Promising a competitive edge in the ability to engage, surprise and delight the customer and increase operational effectiveness Customer data…
If you could choose a super power, what would it be? Mine would be to predict the future. If you’re an online publisher or blogger, just imagine the possibilities of being able to know what’s coming next. Actually, that’s one super power we can actually give you. Stop bowing. We’re no gods. We just want…
Virtual private networks have come a long way since they were initially introduced as a tool for secure interconnectivity of office branches and encrypted remote access. Today, VPN proxies are used by consumers to secure their devices when connecting to public wifi networks, bypass geolocks on overseas content, and avoid government firewalls and censorship. For…
If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty lucrative monetization options. On YouTube alone, users view approximately four billion videos per day. Extend the time scale to one month and the total amount of time spent watching videos is…
What is ad inventory arbitrage? How is it different from traffic arbitrage and who benefits from it? Is it dying? And if so, what is killing the ad inventory arbitrage industry? But most importantly – how does all this influence you, the publisher. Most industries are based on a fairly simple equation – buy cheap…
There’s definitely a powerful allure to building up traffic to your website and having an ad network do all the work for you. But it goes beyond allure. There can be some significant advantages to selling your ad inventory directly to advertisers. Why would you want to start thinking about selling direct ad placements to…
If you have dual monitors and frequently blabber on about CPC, CTR, ROI, CPM, or RPM when talking about your Google AdSense earnings, then you definitely have that day trader vibe going on. Thank goodness we’re in an era where being a geek finally is considered the new cool. So let’s take it a step…
Welcome to your graduation ceremony. You’re ready to move up from being a one trick pony and add more ad networks, exchanges, direct advertisers and ad tech providers to your monetization efforts. That’s the good. The bad is that you also need to manage all these new services, run reports, and optimize, optimize, optimize. This…
In marketing, perspective is everything. To engage your audience, you have to understand their point of view. It’s true in the abstract sense, of how they conceptualize their business challenges and how they perceive your brand, and also true in the very literal sense of how your ads, messages, and other marketing materials display on…
The travel industry is a massive source of digital ad spending, with an estimated 4.85 billion spent on digital advertising in 2015. The Priceline Group alone spent 1.8 billion of 2013’s 3.42 billion dollar travel ad spending. Travel writing– an exploding industry in itself, is a natural home for these travel industry ads. “Travel writing”…
Affiliate marketing success in 2020 requires a healthy appreciation for that ever-present chasm between expectations and reality. Too many affiliates hear the words “passive income” and get hung up on the “passive” part, thinking they’re setting up revenue streams that work like rainwater collectors — you might get a little more or less yield depending…
Monetization through affiliate networks isn’t going anywhere. In fact, it’s getting more popular. In 2020, the challenge is picking the ones your audience will love. How should you choose? And which networks should you look at first? Affiliate marketing, one of the most popular means of online content monetization, is a form of performance-based online…
How much ad revenue do you lose every day to ad fraud? Odds are it’s more than you think. Ad fraud is on the rise and bad players are finding new and sneaky ways to rob advertisers and publishers of their money. To put it into perspective,ad fraud is expected to reach over $23 billion…
“Any fool can know. The point is to understand”. Albert Einstein coined this insightful phrase more than a century ago. Today it is still as valid. Even when it comes to online media publishers and their relationship with data. With more and more industries adopting AI and automation methodologies, data is becoming an increasingly valuable…
Video is one of the highest-priced types of ad inventory in 2020. There are plenty of reasons – from the growing prevalence of OTT devices and smart TVs, to the proven effectiveness of interactive in-game ads. Either way, advertisers are hungry for video ad inventory and plan to spend 64% of programmatic ad budgets this…
